Bigotti

Bigotti is a distinguished international men’s fashion brand, renowned for its commitment to quality, style, and diversity. Established in 1997, Bigotti has expanded its presence with numerous stores across Romania, including prime locations in Bucharest and major cities.

Bigotti offers a premium in-store experience that customers highly value. However, their online presence fell short of delivering the same elevated standard, creating a disconnect between the physical and digital brand experience. The user experience was not optimized, lacking the sophistication and functionality needed to compete with industry leaders and effectively showcase their premium offerings.

We collaborated with Bigotti to bridge the gap between their in-store and digital experiences by undertaking the redesign of their responsive website. By delving into the preferences and behaviour of their core audience, we identified key elements that shoppers prioritise when purchasing fashion items online. This understanding enabled us to create a consistent and engaging online platform that mirrors the premium feel of their physical stores, ensuring a seamless and satisfying shopping experience for their customers.