Fulfillrite: Logistics UX Case Study for Web App

overview

Fulfillrite is a leading order fulfillment company specializing in eCommerce and crowdfunding sectors. They offer same-day shipping, real-time order and inventory tracking, and seamless integration with popular online shopping carts, ensuring efficient and reliable service for businesses of all sizes.

Industry

Logistics

Market

USA

Company size

11 - 50 Employees

Website · Dashboard · Design System

challenge

Fulfillrite faced a significant challenge in maintaining its competitive edge due to outdated visuals that no longer resonated with modern users. To stay relevant in the rapidly evolving logistics sector, they needed to revamp their design to create a strong, trustworthy first impression.

solution

We collaborated with Fulfillrite to redesign their dashboard app and customer-facing website, ensuring they remain competitive in the evolving logistics industry. This was essential not only for attracting and converting new users but also for solidifying their position as a leader in the industry.

process

The project involved a wide range of UX and UI design activities: in-depth research, development of user flows, wireframe creation, idea validation, design of visual assets, prototype testing & culminating in the development of the product.

Research

We learned more about the different problems and business requirements and contextualised the opportunity.

UX Design

After filtering the ideas and data gathered, we generated user flows detailing the journey of the user.

UI Design

With a strong basis of UX findings, interface app screens are designed to be intuitive and user-centric.

Prototype

For a selected user flows of the app, we’ve tested how the ideal user interacts with the solution proposed.

A user persona example that we use for our projects and include in the design system

Woman at her desk working on her computer

A laptop showing the main screen of a web app

elements of design system: colors and grid

design system components: font and branding colors

design system components: examples of social media design

results

With a sleek, modern interface and seamless functionality, the new solution empowers users to save time, reduce errors, and focus on scaling their operations effectively. This transformation marks a significant step forward in helping Fulfillrite maintain its competitive edge while delivering a superior experience to its customers.

Our latest work

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Fulfillrite

Logistics

Autone

Logistics

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The most trusted name in order fulfillment

Fulfillrite faced a significant challenge in maintaining its competitive edge due to outdated visuals that no longer resonated with modern users. To stay relevant in the rapidly evolving logistics sector, they needed to revamp their design to create a strong, trustworthy first impression.

We collaborated with Fulfillrite to redesign their dashboard app and customer-facing website, ensuring they remain competitive in the evolving logistics industry. This was essential not only for attracting and converting new users but also for solidifying their position as a leader in the industry.

The project involved a wide range of UX and UI design activities: in-depth research, development of user flows, wireframe creation, idea validation, design of visual assets, prototype testing & culminating in the development of the product.

Research

UX Design

UI Design

Prototype

Our latest work

Fulfillrite

Logistics

Autone

Logistics

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