Dashline: Logistics UX Case Study for Web App

overview

Dashline is a web application that seamlessly integrates all your last-mile delivery technology, logistics and operations, providing a consistently rewarding experience with every interaction.

Industry

Logistics

Market

USA

Company size

1 - 10 Employees

web

brand guidelines

visual-identity

dashboard

challenge

The web app lacked extensive features and progressed at a sluggish pace, facing challenges in maintaining consistency and developing new functionalities. They encountered difficulties in validating ideas and crafting a roadmap for future features.

solution

Our team developed the logistic dashboard app and design system with the aim of accelerating validation processes and accelerating the creation of new screens and features for Dashline. We enhanced existing functionalities and introduced new ones, leveraging valuable user feedback and insights to drive innovation and ensure alignment with user needs and preferences.

process

The project involved a wide range of UX and UI design activities: in-depth research, development of user flows, wireframe creation, idea validation, design of visual assets, prototype testing & culminating in the development of the product.

Research

We learned more about the different problems and business requirements and contextualised the opportunity.

UX Design

After filtering the ideas and data gathered, we generated user flows detailing the journey of the user.

UI Design

With a strong basis of UX findings, interface app screens are designed to be intuitive and user-centric.

Prototype

For a selected user flows of the app, we’ve tested how the ideal user interacts with the solution proposed.

A user persona example that we use for our projects and include in the design system

Woman at her desk working on her computer

A laptop showing the main screen of a web app

elements of design system: colors and grid

design system components: font and branding colors

design system components: examples of social media design

results

We successfully developed a design system that promotes consistency and accelerates development by 30% for our team of developers. Additionally, we played a key role in identifying and understanding our target audience, collecting valuable feedback to shape our product roadmap for the next 12 months. As a result, our scalable design not only enhances user experience but also effectively converts more customers into demo requests, driving our business growth.

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Dashline

Dashline is a web application that seamlessly integrates all your last-mile delivery technology, logistics and operations, providing a consistently rewarding experience with every interaction.

The web app lacked extensive features and progressed at a sluggish pace, facing challenges in maintaining consistency and developing new functionalities. They encountered difficulties in validating ideas and crafting a roadmap for future features.

The project involved a wide range of UX and UI design activities: in-depth research, development of user flows, wireframe creation, idea validation, design of visual assets, prototype testing & culminating in the development of the product.

Research

UX Design

UI Design

Prototype

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