PrimeBank

Empowering Your Financial Journey

A laptop on red background with the 46 labs main dashboard of the app
overview

PrimeBank is a fintech neobank start-up focused on offering a full suite of solutions for millennials. Their plan is to become the main digital bank solution with better rates and fees.

Industry
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Fintech
Market
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USA
Company size
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1 - 10 Employees
Dashboard · Design System · Mobile App
challenge
As relatively new entrants in the banking sector, neobanks need to work hard to build trust with users who might be skeptical about the security and reliability of their services compared to traditional banks. Establishing a reputation for safety, transparency and reliability was the main focus in our collaboration.
solution

Being an early stage start-up, validating the business idea with users and stakeholders was essential. We created a dashboard app solution for PrimeBank. Our approach was to follow a design thinking process based on building an MVP (Minimum Viable Product) in order to test quickly the proposed user flows and features.

Multiple screens from the 46 labs project showing logo, connected world and the main dashboard of the app
process
The project involved a wide range of UX and UI design activities: in-depth research, development of user flows, wireframe creation, idea validation, design of visual assets, prototype testing & culminating in the development of the product.
Research icon
Research

We learned more about the different problems and business requirements and contextualised the opportunity.

User Experience icon
UX Design

After filtering the ideas and data gathered, we generated user flows detailing the journey of the user.

User Interface icon
UI Design

With a strong basis of UX findings, interface app screens are designed to be intuitive and user-centric.

Prototype icon
Prototype

For a selected user flows of the app, we’ve tested how the ideal user interacts with the solution proposed.

A user persona example that we use for our projects and include in the design systemWoman at her desk working on her computerA laptop showing the main screen of a web appmultiple screens of dashboard appselements of design system: colors and griddesign system components: font and branding colors design system components: examples of social media designlogo of the elixir design system
results
With the app being the primary touchpoint between the neobank experience and their customers, driving engagement and retention through design was the main focus. This involved creating an easy onboarding experiences, interactive financial tutorials and gamification elements that encouraged regular app usage and improved customer relationship.

Where Design Elevates,
Opportunities Follow