WorkFlow: Project Management UX Case Study for Web App

overview

Workflow is a project management app that transforms complex processes into simple, intuitive solutions, allowing you to get started right away.

Industry

SAAS

Market

Germany

Company size

1 - 10 Employees

Web · Dashboard · Design System

challenge

Most project management tools are overloaded with unnecessary features that often go unused. Even more concerning, their confusing interfaces lead to overwhelming user experiences and high drop-off rates.

solution

We designed Workflow dashboard app to simplify project management, enabling users to effortlessly create and complete tasks with minimal effort. The app also offers easy-to-use collaboration features, ensuring everyone stays aligned on project tasks.

process

The project involved a wide range of UX and UI design activities: in-depth research, development of user flows, wireframe creation, idea validation, design of visual assets, prototype testing & culminating in the development of the product.

Research

We learned more about the different problems and business requirements and contextualised the opportunity.

UX Design

After filtering the ideas and data gathered, we generated user flows detailing the journey of the user.

UI Design

With a strong basis of UX findings, interface app screens are designed to be intuitive and user-centric.

Prototype

For a selected user flows of the app, we’ve tested how the ideal user interacts with the solution proposed.

A user persona example that we use for our projects and include in the design system

Woman at her desk working on her computer

A laptop showing the main screen of a web app

elements of design system: colors and grid

design system components: font and branding colors

design system components: examples of social media design

results

We began this project by defining the ‘happy path’ for the ideal user, then developed interactive prototypes and applied design system guidelines to all screens. Through user feedback, we identified and prioritized a set of key features for development. The start-up is now financing the development of the web app.

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Workflow is a project management app that transforms complex processes into simple, intuitive solutions, allowing you to get started right away.

Most project management tools are overloaded with unnecessary features that often go unused. Even more concerning, their confusing interfaces lead to overwhelming user experiences and high drop-off rates.

We designed Workflow dashboard app to simplify project management, enabling users to effortlessly create and complete tasks with minimal effort. The app also offers easy-to-use collaboration features, ensuring everyone stays aligned on project tasks.

The project involved a wide range of UX and UI design activities: in-depth research, development of user flows, wireframe creation, idea validation, design of visual assets, prototype testing & culminating in the development of the product.

Research

UX Design

UI Design

Prototype

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Logistics

Autone

Logistics

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